Dating ford mustang
Our strategy was to reject stereotypes and just show a woman being an independent, powerful and authentic.The driver, Prestin, embodies Ford's modern woman: She's more than any one thing; she's feminine and bold, courageous and quiet.For increased performance, the 2018 Mustang features new shock absorbers for ride control, a new cross-axis joint in the rear suspension and new stabilizer bars to increase response time and handling. Perhaps most impressive in the 2018 Mustang is the host of new and available high-tech safety features including Pre-Collision Assist with Pedestrian Detection, Distance Alert, Lane-Departure Warning, Lane-Keeping Assist and a Driver Alert System.The 2018 Ford Mustang also has an impressive 12-inch all0digital LCD instrument cluster as well as a Ford SYNC touchscreen infotainment system.Rarely do depictions of women in American media give them any real power.In 2015, our strategic insight leads with the truth that women want more than just to not be stereotyped. Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith.
Tackling the myth of the bad female driver, we presented an image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a date.Like women in the real world, she's multifaceted in her personality and her talents.Using her natural strengths, we focused on subverting the cliché that women are inferior drivers.But it’s a setup, because what the guys don’t seem to realize is that she is a professional stunt driver — and they are in for a real shock as she spins, drifts and tears around a parking lot. Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang." data-title = "Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "no" Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang.
For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers.