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In recent years, resource links have grown in importance because most major search engines have made it plain that—in Google's words— "quantity, quality, and relevance of links count towards your rating".Search engines measure a website’s value and relevance by analyzing the links to the site from other websites.Reciprocal linking between websites is no longer an important part of the search engine optimization process.In 2005, with their Jagger 2 update, Google stopped giving credit to reciprocal links as it does not indicate genuine link popularity.In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.This is because Google views the one-way links as much more credible than reciprocal links, and considers links from trusted sites much more credible than links from lesser sites. But, you can achieve a link (or multiple links) from the most authoritative websites in your industry.
It is an integral part of a website’s ranking in search engines.
Google Penguin Update: Google announced on September 23rd that its Penguin algorithm is now part of its core algorithm.
Google also clarified that its updated in real-time and more granular (rather than promoting or demoting an entire website in its rankings).
For those with confidence in their brands, let’s talk about some real possibilities for building quality links to your site.
Since your website (and website pages) will benefit most from one way links coming from trusted websites (in Google’s eyes), then you must think creatively on how you can obtain these.
This can be a fast method to build up inbound links to a website's Search Engine Optimization value.